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DAZN Bet’s Makes a Grand Entry into Germany with Pragmatic Solutions’ PAM Platform

Posted October 24, 2023
Web Master

DAZN Bet, the innovative sports betting operator renowned for its presence in regulated markets, has successfully launched in Germany, powered by Pragmatic Solutions’ high-tech iGaming PAM (Player Account Management) platform. This strategic endeavor marks the 3rd collaborative market entry between the two companies, following triumphant expansions into the UK and Spain. 

DAZN Bet has recently secured the coveted German Sports Betting License, and this accomplishment is greatly attributed to the robust compliance capabilities, flexible technology, and tailored development services offered by Pragmatic Solutions.

Leveraging DAZN’s well-established streaming and brand reputation in Germany, combined with its expertise in the betting arena, DAZN Bet is strategically aligned to captivate and engage local bettors.

Emphasizing a commitment to player protection, DAZN Bet has integrated extensive self-regulation tools, transparent information on safe gaming practices, and advanced technology for detecting signs of problem gambling. 

Mark Kemp, CEO of DAZN Bet, expressed his enthusiasm for this momentous launch: 

“DAZN Bet is thrilled to make its debut in Germany, marking our fourth successful market entry within the last thirteen months. Our partnership with DAZN brand assures German players and sports enthusiasts an enhanced sports betting experience featuring the unique offerings and value of DAZN Bet. By linking their DAZN and DAZN Bet experiences, sports fans can access exclusive benefits.”

This latest market entry further solidifies DAZN Bet’s strategic vision of establishing an integrated brand and advertising brand partner between DAZN and DAZN Bet in critical global markets, including the UK, Spain, Italy, and now Germany. 

Ashley Lang, CEO of Pragmatic Solutions, remarked,

“We take pride in pushing the boundaries in the iGaming landscape alongside an innovative brand like DAZN Bet. This successful collaboration underscores Pragmatic Solutions’ position as the premier choice for operators seeking a flexible, reliable, and compliant platform to excel in regulated environments. We eagerly anticipate expanding this unmatched value proposition for players and sports enthusiasts.”

DAZN Bet is a recreational betting business owned and operated by DZBT Holdings (Gibraltar) Limited. This innovative venture represents a strategic association between DAZN Group and Pragmatic Group, a prominent content provider and platform technology for gaming and betting industry.

DAZN Bet is currently active in the UK, Spain, Germany, and Italy, with plans for expansion into new international markets. The platform operates on Pragmatic Solutions’ technology in multiple regulated territories.

DAZN Group is a rapidly growing sports media company with a global presence. Headquartered in the UK and with employees in over 25 countries, the company covers various aspects of sports engagement, from production and content distribution to commercialization.

DAZN Group is home to DAZN, the leading global sports destination, and the popular sports portal, DAZN News. DAZN is committed to providing sports fans worldwide with access to sports anytime, anywhere, offering affordable access on numerous connected devices. Visit for more information.

Pragmatic Solutions specializes in proprietary core platform technology solutions for regulated gambling and sports betting operations. The cornerstone of their offerings is a modern, modular, scalable Player Account Management (PAM) platform with an open API approach.

This platform empowers gaming operators to control their business operations while managing risk, ensuring regulatory compliance, and providing flexibility in structuring and managing brands, promotions, and player experiences. Pragmatic Solutions’ platform supports rapidly integrating new services from third-party content, payments, and service providers.

Headquartered in Gibraltar, Pragmatic Solutions holds B2B licenses from the MGA, UKGC, Romania’s ONJN, and AGCO, supporting live operators in multiple locally regulated markets across Europe. The Pragmatic Platform is certified by ISO 27001 and GLI UK, and it complies with various regulated European jurisdictions.