LeoVegas Group, a subsidiary of MGM, has successfully concluded its acquisition of a majority stake in the game developer Push Gaming. Although the financial specifics of the transaction were not publicly disclosed, this move aligns with LeoVegas’ strategic approach to expand its presence in the realm of game content creation and distribution.
Additionally, it facilitates LeoVegas’ entry into the slots content sector and bolsters its content production capabilities. Importantly, all employees of Push Gaming will be retained as part of this acquisition.
Push Gaming will continue to function as an independent entity with its existing management team intact, including its co-founders, Winston Lee and James Marshal, who will remain in their respective roles as chief operating officer and chief executive.
LeoVegas emphasized the significance of Push Gaming’s game portfolio, which includes popular titles like Razor Shark, Wild Swarm, and Big Bamboo. This acquisition will substantially enhance LeoVegas’ presence in the thriving slots content category and provide crucial proprietary technologies necessary for sustained international growth.
This acquisition is a pivotal development for LeoVegas, marking its first significant investment since joining forces with MGM Resorts in November of the previous year.
According to Gary Fritz, President of MGM Resorts International Interactive, this acquisition aligns with MGM’s broader strategy to expand its global digital gaming presence.
Furthermore, LeoVegas and MGM Resorts recently unveiled their partnership to introduce the BetMGM brand in the UK. This collaboration is particularly notable as MGM partnered with LeoVegas, deviating from its co-owner Entain, in their BetMGM venture.
The joint venture leverages LeoVegas’ technology and platform to launch an international expansion strategy for BetMGM in the UK, offering players various new features, including frequent jackpots, loyalty rewards, sports promotions, and exclusive slots.