About Us - Spudo.com

About Us

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About Us

A digital advertising agency within the iGaming industry

SPUDO is a digital advertising agency founded in 2019 with the main focus on generating Value to Casino, sportsbetting and eSports operators. We see the global market as our workingspace, where we can use our creativity & marketing skills in a competitive industry.

We work with affiliate marketing, where we get a commission when we deliver a customer. In this way, the operators only pay for results – and not dull promises!

We do not operate any casino, sportsbetting og eSports brands, we simply help with the advertising

In 2023 we acquired a local advertising company who specialised in linkbulding services, helping online companies with improving their rankings in the search engines world wide. This acquisitions gave us a headstart where we from day one can offer a premium linkbuilding service through SPUDOLINKS to our Operators and Affiliates in many countries

Today our team consists of 11 employees, all based in Aalborg in the top of Denmark!

René Sørensen

CEO

Jonas D. Støvring

COO, Network

Thomas Pallesen

Acquisition Manager, Media

Michelle Møgelvang

Finance

Mikki Iversen

Campaign Manager, Network

Patrick Hesselbæk

Campaign Manager, Network

Anders Holdensen

Campaign Manager, Network

Patrick Pedersen

COO, Links

Angelika Benesova

Onboarding Manager, Links

Patricia Schnippat

Sales Manager, Links

Our Journey

2019

SPUDO was born in Aalborg, Denmark

In 2019 our company SPUDO was born, in local office community! We established an Affiliate Network, through which we provided advertising support to over 30+ operators across multiple countries within the first year. Simultaneously, we successfully attracted external advertising agencies that helped with advertising the same 30+ operators, later referred to as Affiliates. With the validation of our concept by a small but dedicated team of employees, we looked into 2020 with big dreams of growth!

2019

2020

Scaling an Advertising Agency

We made the strategic decision to relocate to a new office space late 2019, allowing us to shape our unique company culture. Simultaneously, this move positioned us closer to the city center, making our company more appealing to prospective talent. With each step we took, we expanded our collaborations with 150+ new operators and affiliates that year, all while still operating with a small, dedicated team of both full-time and part-time employees!

2020

2021

Bigger Inhouse Advertising Department

Looking back, 2021 was one of the most crazy years, where both our Operator, Affiliate and own inhouse advertising department expanded to new heights. All employees had to sprint that year to keep up with our customers demand and our new strategy with establishing a bigger inhouse advertising department that could help more Operators & Affiliates. This demanded more employees, more investments, more risk. We came out of that year with the best result in the company history!

2021

2022

IGB London Conference with own booth

After attending numerous conferences worldwide, it was high time for us to take the leap and set up our own booth. We targeted the largest iGaming conference, which was held at IGB London in 2022. Our entire team was present, eager to connect with both familiar faces and new operators and affiliates. Over the course of two intense days, our efforts yielded remarkable success. In fact, our achievements were so substantial that we found it necessary to bring onboard additional staff to manage all the opportunities that the conference had presented to us!

2022

2023

Acquisition of Cybersoup

The essence of SPUDO’s DNA revolves around continuous growth in alignment with our core skillsets, strategic vision, and the enjoyment we find in learning new business areas. In 2023, we seized the opportunity to acquire Cybersoup, a prominent linkbuilding agency, seamlessly integrating it into the SPUDO ecosystem and rebranding it as SpudoLinks. This marked our first bigger acquisition, a strategic move aimed at strengthen the company’s standing for the future.

2023