About Us
A digital advertising agency within the iGaming industry
SPUDO is a digital advertising agency founded in 2019 with the main focus on generating Value to Casino, sportsbetting and eSports operators. We see the global market as our workingspace, where we can use our creativity & marketing skills in a competitive industry.
We work with affiliate marketing, where we get a commission when we deliver a customer. In this way, the operators only pay for results – and not dull promises!
We do not operate any casino, sportsbetting og eSports brands, we simply help with the advertising
In 2023 we acquired a local advertising company who specialised in linkbulding services, helping online companies with improving their rankings in the search engines world wide. This acquisitions gave us a headstart where we from day one can offer a premium linkbuilding service through SPUDOLINKS to our Operators and Affiliates in many countries
Today our team consists of 11 employees, all based in Aalborg in the top of Denmark!
René Sørensen
CEO
Jonas D. Støvring
COO, Network
Thomas Pallesen
Acquisition Manager, Media
Michelle Møgelvang
Finance
Mikki Iversen
Campaign Manager, Network
Patrick Hesselbæk
Campaign Manager, Network
Anders Holdensen
Campaign Manager, Network
Patrick Pedersen
COO, Links
Our Journey
2019
SPUDO was born in Aalborg, Denmark
2019 marked the beginning of our journey — the year SPUDO was born!
Starting out in a local office community, we quickly established our very own Affiliate Network, providing advertising support to over 30 operators across multiple countries within our very first year.
With our concept validated by a small but passionate team, we looked ahead to 2020 with bold ambitions and big dreams of growth. It was the spark that ignited everything that came after.
2019
2020
Scaling an Advertising Agency
In late 2019, we made a bold strategic move — relocating to a new office space that gave us the freedom to shape our own unique company culture!
At the same time, our new location brought us closer to the heart of the city, making SPUDO even more attractive to ambitious new talent eager to join our journey in the city.
And while we were still a small, dedicated team of full-time and part-time employees, our impact was anything but small — that same year, we proudly expanded our collaborations with over 150 new operators and affiliates.
It was a defining step forward, marking the beginning of SPUDO’s evolution into the company we are today.
2020
2021
Bigger Inhouse Advertising Department
Looking back, 2021 was one of the most remarkable and fast-paced years in SPUDO’s journey. Our Operator, Affiliate, and now in-house advertising departments all reached new heights of growth and ambition.
Every team member was in full sprint, keeping pace with the surging demand from our customers and executing our bold new strategy — to build a stronger in-house advertising department capable of empowering even more Operators and Affiliates. Now over 300+ new operators and affiliates.
It was a year that required more people, bigger investments, and greater risks — and it all paid off. We closed 2021 with the best financial results in SPUDO’s history — a true milestone that set the stage for everything that followed.
2021
2022
IGB London Conference with own booth
After attending numerous conferences worldwide, it was high time for us to take the leap and set up our own booth. We targeted the largest iGaming conference, which was held at IGB London in 2022. Our entire team was present, eager to connect with both familiar faces and new operators and affiliates. Over the course of two intense days, our efforts yielded remarkable success. In fact, our achievements were so substantial that we found it necessary to bring onboard additional staff to manage all the opportunities that the conference had presented. with now reaching 450 operators and affiliates.
2022
2023
Acquisition of Cybersoup
At the heart of SPUDO’s DNA lies a passion for continuous growth — driven by our core strengths, strategic vision, and the pure enjoyment we find in exploring new business frontiers.
In 2023, we took a bold step forward with the acquisition of Cybersoup, a leading link-building agency in our city. Seamlessly integrated into the SPUDO ecosystem and rebranded as SpudoLinks, this milestone marked our first major acquisition — a powerful move designed to strengthen and im power our 550+ operators and affiliates with SEO services!
2023
2024
Expanding to Meta
We kicked off the year with our biggest and boldest presence ever at iGB London 2024, showcasing both our Network and Links departments and connecting with hundreds of new potential customers worldwide. It also became the year we laser-focused our energy on achieving breakthrough success on the world’s largest social media platform — Meta. A major highlight was invitation to an exclusive RMG seminar at Meta’s headquarters in London, bringing together innovation, insights, and industry leaders in the iGaming space – reaching 650 new operators and affiliates.
2024
